

The new Grey Goose identity is a result of 11-year partnership with Ragged Edge, based in London. This new typeface makes the logo sound more optimistic.Ĭolor scheme remained the same – intense blue and white, but with a set of unexpectedly bright secondary colors and patterns. The new logo wordmark is executed in bolder, confident and striking sans serif with an art-deco touch, and there are no more layered shadows. The iconic goose on the logo now is more of an icon rather than illustration, which makes the look more contemporary. In 2019 Grey Goose started the biggest redesign of the brands identity since its launch in 1997. Now it’s one of the most recognizable names on the beverage market. Sydney Frank named the brand Grey Goose as he used to sell French wine under the same name decades ago. Namely, there’s a thin word ‘Vodka’ written in blue below, followed by a bar of French national colors. In 2013, they put the letters further apart, recolored them blue, turned the goose grey (and made it bigger) and added some stuff. The French brand was established at the end of the 1990s and in literally no time has become one of the top-selling labels of vodka all over the globe. Grey Goose is the name of a vodka brand, owned by Bacardi since 2004. Today the vodka under this brand can be seen in the best restaurants, bars, and hotels across the globe. In 2004 the brand was sold to Bacardi, one of the world’s leaders in the alcoholic beverage markets, and this brought the second wind to Grey Goose.


This is how the collaboration came about, giving rise to one of the world’s most iconic vodka brands. Frank decided to create a new vodka with a unique character and shared his dream with François Thibault, an experienced master blender from the French province of Cognac. The core product is complimented by a range of flavored options.Īlthough Grey Goose is a French vodka brand, it was created by American businessman Sidney Frank. Grey Goose was created mainly for the USA market, but in 1998 got a title of World’s best tasting vodka. In 2004 it’s founder, Sydney Frank, sold it to Bacardi group for $2 billion. Grey Goose is a premium brand vodka, produced in France since 1997.
